The project for Neon involved developing the visual concept for Festival Nômade from the initial concept through its final execution. For this project, I worked alongside the NOW team as an Art Direction Assistant, contributing to defining the visual language, including the direction of illustrations and graphic elements, ensuring the work was aligned with the brand guidelines and consistently reflected Neon’s identity. I also participated in the real-time coverage, developing carousel content published throughout the festival.
Fictional festival identity developed as a personal project, inspired by the vibrant atmosphere of the ’70s and the experience of being a fan. The visual direction combines bold typography, nostalgic references, textures, and compositions to build a distinctive festival universe across social media.
